Globalisation and new technologies are changing consumer behaviour vis-à-vis shopping and advertising. Selling and buying goods or services online is now part of our daily life. In this new economy, an in-depth, commercially-focused understanding of the applicable law is crucial.

For both young entrepreneurs and well-established retailers, e-Business and e-Commerce raise many questions about applicable law, data protection, consumer protection, trade practices, intellectual property and regulatory aspects.

Simont Braun combines the necessary multi-disciplinary tools and knowledge to help clients build and maintain a secure and remunerative e-Business and e-Commerce environment.

Our fields of expertise

Simont Braun’s lawyers have gained in-depth knowledge and experience of online business and commerce. Whatever your commercial and marketing needs, our team can assist you to develop and promote your brand efficiently and securely via all forms of media. We have broad expertise advising clients on innovative marketing techniques, loyalty schemes, cookies, client onboarding, use of social networks for marketing purposes and digital marketing in general.

Always taking into account our clients’ business constraints, we provide legal advice to ensure that your sales, price promotions and marketing fully comply with applicable regulations in Belgium.

We also assist clients in their relationships with customers and business partners (drafting and negotiating agreements, managing long-standing relationships, etc.).

We frequently act in civil and criminal proceedings on liability issues in the digital environment, as well as in negotiations designed to settle commercial disputes.

Some recent projects

• Advising a French digital credit institution in the development of their micro-credit payment solution and fraud prevention system in Belgium, ensuring full compliance with the applicable regulatory network.


• Advising an online payment company seeking to make its services available in Belgium.


• Assisting an online insurance platform throughout project definition and implementation.


• Assisting one of Belgium’s largest web-shops in all aspects involving the implementation of new regulations and regarding product compliance in general.