New rules on Environmental Claims and Sustainability Labels from September 2026
From 27 September 2026, telling customers that your product is ‘climate neutral’, ‘eco-friendly’ or ‘green’ without proof will be an unfair commercial practice under Belgian Law. Over the summer, Belgium transposed the EU Empowering Consumers for the Green Transition Directive (the “EmpCo Directive”). The Act of 22 July 2026 amending the Code of Economic Law introduces new […]
Environmental Claims and Sustainability Labels | What Will Change from September 2026?
In 2024, the EU Empowering Consumers for the Green Transition (“ECGT”) Directive introduced new rules that significantly tighten the regulation of environmental claims and sustainability labels, directly targeting greenwashing practices. The new rules should apply from 27 September 2026. Belgium is currently in the process of transposing the Directive. On 6 March, the Council of […]