Ban on advertising “sales” outside the official sales period is no longer enforceable
Belgian Council of State, judgments nos. 266.735, 266.736, and 266.737 of May 20, 2026 What happened? In three parallel judgments dated May 20, 2026, the Council of State sent a clear signal: the Belgian ban on using the term “sales” (or equivalent terms such as Solden, Opruiming, Soldes or Schlussverkauf) outside the statutory sales periods […]