New rules on Environmental Claims and Sustainability Labels from September 2026

From 27 September 2026, telling customers that your product is ‘climate neutral’, ‘eco-friendly’ or ‘green’ without proof will be an unfair commercial practice under Belgian Law. Over the summer, Belgium transposed the EU Empowering Consumers for the Green Transition Directive (the “EmpCo Directive”). The Act of 22 July 2026 amending the Code of Economic Law introduces new […]