The Mc Donald’s Case | Even major brands must prove trade mark use

McDonald’s loses its EU trade mark ‘Big Mac’ for chicken products – an important reminder for owners of famous trade marks McDonald’s has lost its EU trade mark ‘Big Mac’ for chicken sandwiches and poultry products in classes 29 and 30 and related restaurant services in class 42 after five years of non-use, following a […]

Pick your cherry chocolate lookalike packaging (GCEU, 29 November 2023, T‑29/23)

In case T‑29/23 (Vobro/Mieszko), the General Court of the EU (GCEU) was asked to rule on the likelihood of confusion (LoC) of two complex signs containing word elements and the image of a cherry dipped in chocolate in relation to class 30 goods (confectionery and sweets). Summary of the decision After the EUIPO Opposition Division […]

Trade Mark Laws and Regulations Belgium 2023-2024

Simont Braun is happy to share the Belgian chapter on Trade Mark Law and Regulations, authored by our Intellectual Property Team for ICLG Comparative Guide. The chapter covers common issues in trade mark laws and regulations – including legislation, application, refusal, opposition and registration. Built as a Q&A, this guide is meant to be a […]