Assistance and guidance on trade practices and consumer protection
Our lawyers navigate through layers of national and international regulations while maintaining focus on the market realities and your commercial needs. They regularly advise professional bodies, communication agencies and all kinds of Belgian and foreign businesses in the most varied of sectors (e.g. cosmetics, food and banking services) on their advertising and trade practices issues. We guide and assist clients in consumer protection matters in the broadest sense. Our practice covers Belgian and EU competition law aspects and in particular vertical and horizontal restraints.
Our expertise includes litigation in the aforementioned areas, including discussions and negotiations with the administrative bodies in charge of implementing applicable rules.
Substantial experience
We have assisted a wide variety of clients in matters such as :
- Advertising and sales promotion, including comparative advertising and consumer protection rules;
- Unfair competition, including parasitism and infringement of trade secrets;
- Compliance with local and international trade practices and customs;
- e-Commerce;
- Consumer credit;
- Labelling (food, cosmetics, etc.);
- Organisation of lotteries, promotional games and competitions;
- Online and offline contracts, general terms and conditions;
- Data protection legislation and regulations (see Data Protection & Privacy);
- Loyalty and other interactive programmes.
- Vertical and horizontal restraints
Experts in licensing and distribution
Our IP lawyers in charge of these matters are also experts in licensing and distribution, as these aspects regularly interfere. This enables us to handle both your sharpest questions and multi-disciplinary projects.
