Retail and e‑commerce

Be it online or in the ‘real world’, any form of marketing, advertising and the selling of products and services raises legal issues, sometime complex ones.

Data protection also becomes a key aspect of new marketing strategies, with e-commerce making such issues more international and complex than ever.

Advertising is not only a matter of consumer protection but also an essential marketing tool closely monitored by the authorities and your competitors.

Retail and e‑commerce Simont Braun belgian business law firm

Global strategy and day-to-day assistance

Once your marketing strategy is  defined, numerous questions can arise. What kind of distribution scheme will be appropriate? Does your website comply with e-commerce rules? Is your brand sufficiently protected? Which legislation applies to the products or services in question? Can you use the same advertising anywhere? What about explicit or implied comparison in your advertising?

We assist you answer all these questions (and many more) to  protect your products and services effectively through all commercial and marketing aspects.

Simont Braun makes sure to provide multidisciplinary assistance and notably assists you in the following matters: form of distributorship, tailored made contracts, sector-specific rules, anti-competitive practices, trademarks, copyright, online sales, offline and online terms and conditions, advertising, parasitic behaviour, promotional and other trade practices, consumer protection, GDPR compliance, safety, labelling, etc.

 

A concrete approach in dialogue with your strategy

We focus on your market realities and commercial needs when handling marketing, e-commerce and retail matters. Our expertise ranges from negotiating and drafting contracts, providing opinions to any form of dispute resolution

Our team can also assist you negotiating with the competent administrative and professional bodies, such as the Economic Inspection, the Gaming Commission, the Federal Agency for Medicines and Health Products, the media supervisors including Mediaraad and Conseil supérieur de l’audiovisuel (CSA) and the Advertising Council (JEP).

Lawyers

Joris Beckers
Joris
Beckers
Partner
Steven Callens
Steven
Callens
Partner
Alexis Ceuterick
Alexis
Ceuterick
Partner
Emmanuel Cornu
Emmanuel
Cornu
Partner
Michaël De Vroey
Michaël
De Vroey
Partner
Thomas Derval
Thomas
Derval
Partner
Fanny Laune
Fanny
Laune
Partner
Manuela von Kuegelgen
Manuela
von Kuegelgen
Partner
Maïka Bernaerts
Maïka
Bernaerts
Counsel
Charles-Edouard Lambert
Charles-Edouard
Lambert
Counsel
Arnaud Bouten
Arnaud
Bouten
Associate
Julie Braeckman
Julie
Braeckman
Associate
PRIVACY PREFERENCE CENTER
Simont Braun

When you visit our website, our website may store or retrieve information on your browser, mostly through the use of cookies. This information might be about you, your preferences or your device and is mainly used to make the site work as you expect it to and to provide you with a more personalised web experience. Because we respect your right to data protection, you have the option to choose to accept or reject cookies via the cookie banner. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information in our Cookie Policy.

Functional cookies

Functional cookies are necessary for the user to navigate the website. Without these cookies, the website cannot function properly.

Due to their technical necessity, cookies are stored from the moment you access the website. These cookies have a limited lifespan and are automatically deleted at the end of your visit of the website.

Analytical cookies

Analytical cookies collect information about the way the user uses the website.

Simont Braun uses Google Analytics’ audience measurement cookies. These cookies collect data about your navigation on the website (such as time of visit, number of visits, source of arrival, preferences and browsing habits). These cookies are used by Simont Braun to have a better understanding of the behaviour of website users and to generate reports on website usage statistics.

Performance cookies

Performance cookies are used to understand and analyse the performance of the website or to retain information that will influence the way the website is displayed (the language version).

These cookies contribute to provide you with a better user experience on our website.